The rise of such travel trends as eco-tourism, adventuring and babymooning over the past five years might not be entirely surprising for those in the industry, the fall of timeshares and subsequent rise of vacation club memberships took many experts by surprise.
“The 2008 recession was a huge factor in the fall of many traditional vacation programs and clubs” said Kevin Walker, owner and founder of The Discovery Club, a new-age luxury travel club. “But, more than that, travellers became more discerning, settling for nothing less than total flexibility and convenience. The blackout dates and use-it-or-lose-it attitude associated with timeshare and fractional property ownership no longer met the mark.”
The Discovery Club represents the new trend in vacation club destination travel. With a one-time investment and low annual dues, The Discovery Club gives members unparalleled access to more than 2,700 international resort and luxury accommodation affiliates. Affiliate properties include locations around the world in some of the world’s most recognizable brands from Fairmont Hotels & Resorts to Ritz-Carlton and Four Seasons as well as unique boutique properties including the Jade Mountain in St Lucia, the Rosewood Hotel Georgia in Vancouver, BC and the Grand Colonial Hotel in La Jolla, CA. In recent years, The Discovery Club has expanded to include adventure travel, such as African safaris, Italian Ferrari tours, Australian deep-sea diving and Arctic Circle polar bear watching.
“With us, there’s no returning to the same destination year after year,” said Walker. “Every vacation is a new experience. And really, isn’t that what travelling is all about?”
Learn more about what our luxury destination club can do for you.


